AI Insights · Timothy · July 2022
Top Film & Television Apps in Saudi Arabia Q2 2022: Performance Insights
In Q2 2022, the top Film & Television apps in Saudi Arabia exhibited varied trends in downloads, revenue, and active users on a unified platform. Learn more about the performance of Shahid, Netflix, Viu, Disney+, and MX Player.
In the second quarter of 2022, the top Film & Television applications in Saudi Arabia displayed diverse performance metrics on a unified platform, combining data from both iOS and Android. Here’s a detailed look at the trends for the top five apps: Shahid, Netflix, Viu: Dramas, TV Shows & Movies, Disney+, and MX Player.
Shahid from MBC Group saw fluctuations in weekly revenue, peaking at around $599K at the end of March and experiencing a general decline to approximately $444K by the end of June. Weekly downloads had a notable high of 254K in early April, tapering down to about 39K by the end of the quarter. Active users showed a varied trend, starting at 610K, peaking at 790K in early April, and settling around 434K by late June.
Netflix maintained relatively stable weekly revenue, ranging between $25K and $44K throughout the quarter. Downloads remained consistent, with a slight increase from 25K at the start to 38K by the end of June. Active users fluctuated between 872K and 1.04M, showcasing a strong user base.
Viu: Dramas, TV Shows & Movies exhibited modest revenue, peaking at $2K in early May and ending at around $1.5K by the end of June. Weekly downloads were highest in early April at 41K, with a gradual decrease to 26K by the end of the quarter. Active users remained fairly stable, averaging around 220K throughout the quarter.
Disney+ entered the Saudi market strongly in June, with revenue reaching $188K in the first week and then stabilizing around $29K by the end of the month. Downloads started at 132K, decreasing to 40K by the last week of June. Active users increased from 73K to 123K within the same period.
MX Player had minimal revenue, peaking at $34 in late May. Downloads ranged from 15K to 19K throughout the quarter. Active users showed a steady increase, starting at 709K and peaking at 765K in early May before stabilizing around 714K by the end of June.
These insights, based on data from Sensor Tower, provide a snapshot of the performance of top Film & Television apps in Saudi Arabia during Q2 2022. For more detailed analytics and trends, visit Sensor Tower.